Why visual thinking?

Representing our environment and experience visually in images, stories and metaphors helps us to make sense of the world and how things work. Visual mapping — combining text, simple pictures, colour and graphic metaphors — integrates both our analytical and our creative capacities. And it’s fun.

Visual tools range from simple diagrams, idea trees and templates to complex visual maps of strategies and systems. They create connections, uncover patterns and reveal the bigger picture.

For more on the power of these methods, check out my recent blog post for the SDC Learning and Networking group in Bern. And an interview with me published by Liz Wilson, copywriter, editor and content strategist.

Visual tools for sharing, creating and engaging

Whether for individuals, small teams or large, diverse groups, visual thinking can enrich and enliven many processes in the workplace. All you need are coloured pens, paper and sticky notes — and a willingness to give it a go.

Tap into the power of visuals to develop and share ideas, solve problems, stimulate breakthroughs in understanding, and engage and energize groups.


Experience the value of visual thinking in:

  • reviewing and developing strategy,
  • creating shared vision and commitment,
  • recording presentations, meetings and decisions,
  • clarifying and communicating complex concepts,
  • planning and prioritizing,
  • managing projects,
  • training and learning,
  • facilitating innovation and change.

Contact me to explore its potential:

Or join an open workshop to learn the basics of visual language and how to use a mix of simple drawings, colour, words and metaphors in a professional context.

© Philippe Tarbouriech 2011